Contact: Tracy Wemett, BroadPR
Press Release

Lisa Reinhold Named Vice President, Customer Care at SmartBear

Professional Services and Client Support Veteran to Expand Technical Support Services to SmartBear’s Growing Software Developer Customer Base
Beverly, Mass. — May 22, 2013 — Lisa Reinhold was named Vice President, Customer Care at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide.
Lisa will leverage her more than 25-year record of demonstrated success in developing and building exceptional customer service and support organizations in highly competitive and emerging markets to expand SmartBear’s Software Support for the company’s growing customer base. She was previously at InnoCentive, leader in open innovation, crowdsourcing and prize competitions, where she transformed the company’s support organization to a revenue-generating service entity and led their nonprofit customer efforts.
“Lisa possesses the executive leadership and experience to transform SmartBear’s Customer Care to leverage in- person, community and online resources to ensure customers have all the resources to be successful,” said Ian McLeod, Executive Vice President and Chief Product Officer at SmartBear. “As SmartBear’s developer customer base continues to grow at a rapid pace, Lisa’s know-how will allow us to expand our program to offer the highest level of professional services and technical support our customers need to produce the highest quality software possible.”
Prior to InnoCentive, Lisa was Vice President of Customer Support and Services at Brainshark where she built a support and services organization with responsibility for a 5x12 technical support call center, delivery of professional services and pre- and post-sales technical account management for over 500 corporate clients. She was Vice President of Customer Services at Hummingbird, managing a 100+ person team that delivered 24x7 global customer support with centers in Canada, Australia, Europe and the U.S. She also created and delivered all revenue-generating consulting and educational services for Hummingbird customers worldwide. She has a bachelor’s degree in computer science from the University of Florida.
“SmartBear’s mission of making software development, testing, performance and post deployment monitoring tools accessible to every developer, QA and ops professionals in the world is impressive and obtainable,” explains Lisa Reinhold. “My mission is to lead SmartBear's service organization to deliver outstanding services to these professionals, ranging from initial pre-sales contacts, through ongoing customer support, and building loyalty and retention through fostering global long-term partnerships.”
SmartBear Software Support includes live technical support, community forums, FAQs, screencasts and videos, articles to help use its software quality tools efficiently and more. Visit:

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

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