Contact: Tracy Wemett, BroadPR

Press Release

Lessons and Advice from Nordstrom’s Service Virtualization Implementation Featured Topic in Webinar Hosted by SmartBear

Nordstrom’s Suzanne Conniff Relives Lessons Learned Implementing API Virtualization during SmartBear Live Webinar on December 16, 2014, 1:00 p.m. EST
Beverly, MA — December 09, 2014 — Lorinda Brandon, Sr. Product Marketing Manager, API Products at SmartBear Software, the choice of more than two million software professionals for building and delivering the world’s best applications, and Suzanne Conniff, Senior Service Virtualization Manager at Nordstrom, are hosting the webinar, “A Journey with Nordstrom: Lessons Learned Implementing API Virtualization,” on Tuesday, December 16, 2014. Suzanne Conniff focuses on reliving the journey at Nordstrom with the implementation of Service Virtualization, invaluable in helping to improve productivity, reduce testing costs and deploy higher-quality software in a shorter timeframe.
WHAT:           A Webinar, “A Journey with Nordstrom: Lessons Learned Implementing API Virtualization,” by
                        SmartBear and Nordstrom
WHEN:           Tuesday, December 16, 2014, 1:00 p.m. EST
WHERE:        Register at:
As an early adopter and ardent supporter of the virtualization methodology, Suzanne explains the decision making process prior to deployment, nonobvious considerations when deciding to virtualize, trials and tribulations along the way and how to avoid them, as well as real-life wins achieved in the process and advice to attendees. Suzanne has been in software development for nearly 20 years. She currently manages a Service Virtualization development team that designs and delivers virtual services to the Nordstrom IT Enterprise to support early development and testing. She has also managed teams of test automation engineers and performance engineers.
API Virtualization can be an invaluable tool in enabling rapid development across multiple teams. By creating virtual versions of production APIs for early development and testing, it’s possible to develop, test and load test without being constrained by development and deployment schedules. Service Virtualization also allows simulating various API error scenarios, such as latent response times, error conditions or simulating a non-responsive API. Testing these factors concurrently can be hugely beneficial in minimizing costs and risks associated with reliance on third party APIs and reduce time-to-market by resolving API issues before development is finished.
Lorinda Brandon has worked in the high tech industry for various companies, including Mashery, RR Donnelley, EMC, Kayak Software, Exit41 and Intuit, among others. She specializes in rejuvenating product management, quality assurance and engineering teams by re-organizing and expanding staff and refining processes used within organizations. Follow her on Twitter @lindybrandon.
Ready! API by SmartBear is the industry’s first fully integrated, extensible and affordable platform to help development, testing and operations teams build reliable, scalable and secure APIs. Its service virtualization module, Service V Pro, includes virtualization capabilities, allowing developers to create virtual assets for parallel testing and development. For updates on Twitter, follow @ready_api. For more information on Ready! API, visit:
To view a short video on Service Virtualization, visit:
To register for the webinar, visit:


About SmartBear Software

Supporting more than four million software professionals and over 25,000 organizations in 194 countries, SmartBear is the leader in software quality tools for teams. The company’s products help deliver the highest quality and best performing software possible while helping teams ship code at nearly impossible velocities. With products for API testing, UI testing, code review and performance monitoring across mobile, web and desktop applications, SmartBear equips every development, testing and operations team member with the tools to ensure quality at every stage of the software cycle. For more information, visit:, or for the SmartBear community, go to: Facebook, Twitter, LinkedIn or Google+.

Contact: Tracy Wemett, BroadPR

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