Contact: Tracy Wemett, BroadPR

Press Release

SmartBear Delivers Keynote Session on Visualizing and Virtualizing APIs at APIdays Berlin & APIStrat Europe 2015

SmartBear’s Lorinda Brandon Discusses API Readiness and Reliability at APIdays Berlin & APIStrat Europe – April 23-25, 2015 – Berlin, Germany
SOMERVILLE, Mass. — April 23, 2015 —

Lorinda Brandon, Director, API Partner Development at SmartBear Software, the leader in software quality tools for the connected world, is delivering a keynote address, “API Readiness: Visualizing and Virtualizing,” at APIdays Berlin & APIStrat Europe 2015 on Thursday, April 23 – Saturday, April 25, 2015 in Berlin, Germany. APIs are touching every industry on the planet and best practice is evolving quickly so APIdays Berlin and APIStrat conferences combined to create a single new European event, combining the best of both in strategy keynotes, in depth industry sessions and developer tracks.

WHAT: API Readiness: Visualizing and Virtualizing” Presented by Lorinda Brandon of SmartBear at APIdays Berlin & APIStrat Europe 2015

WHEN: Friday, April 24, 2015, 3:20 p.m. – 3:45 p.m.

WHERE: The Humboldt Carré, the Conference and Event Centre on Gendarmenmarkt, Behrenstrabe 42, 10117 Berlin, Kassenhalle Room – Main Stage

Whether your business relies on your API for revenue and brand awareness or your internal teams rely on it for their applications, it’s important that consumers can rely on your API. Even more important is making sure that consumers understand your API. From service descriptions to query tools, API can be expressed to the outside world in many ways. Lorinda Brandon explores the various ways in which developers and business people can visualize the structure and capabilities of your API. She also talks about the value of mocking and virtualizing – how to protect your API while also fostering innovation and experimentation. Lorinda specializes in covering aspects and techniques to help increase API understanding.

Lorinda Brandon has worked in various management roles in the high tech industry including customer service, quality assurance and engineering. She has built and led numerous successful technical teams at various companies, including RR Donnelley, EMC, Kayak Software, Exit41 and Intuit, among others. She specializes in rejuvenating product management, quality assurance and engineering teams by re-organizing and expanding staff and refining processes used within organizations. She is a strong advocate for women in IT, promoting the importance of closing the gender gap for upcoming generations. Follow her on Twitter @lindybrandon.

SmartBear is the owner of Ready! API, the first fully integrated, extensible and affordable platform to help development, testing and operations teams build reliable, scalable and secure APIs. For updates, follow @ready_api on Twitter. For more information on Ready! API, visit:

SmartBear is also the owner of the Swagger API open source project, the leading API description format used by developers in almost every modern programming language and deployment environment to design and deliver APIs that fuel IoT, microservices and mobile applications in the connected world. For information, visit: and follow on Twitter @swaggerapi.

SmartBear is a Silver Sponsor of APIdays Berlin & APIStrat Europe. For more information, visit:


About SmartBear Software

Supporting more than four million software professionals and over 25,000 organizations in 194 countries, SmartBear is the leader in software quality tools for teams. The company’s products help deliver the highest quality and best performing software possible while helping teams ship code at nearly impossible velocities. With products for API testing, UI testing, code review and performance monitoring across mobile, web and desktop applications, SmartBear equips every development, testing and operations team member with the tools to ensure quality at every stage of the software cycle. For more information, visit:, or for the SmartBear community, go to: Facebook, Twitter, LinkedIn or Google+.

Contact: Tracy Wemett, BroadPR

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