KC Lincoln Recognized as Leader in Sales Lead Management and Revenue Driver for Quality and Performance Management Solutions Provider
BEVERLY, Mass. — December 17, 2013 — Keith (KC) Lincoln
, Vice President of Marketing at SmartBear Software
, leading provider of quality and performance management solutions used by more than one million software development and operations professionals worldwide, has been named one of the “Top 50 Most Influential People in Sales Lead Management
” for 2013 by the members of the Sales Lead Management Association
. Through KC’s lead generation and marketing strategies, his team creates and processes more than 40,000 new sales leads per quarter.
“We rely on KC’s leading-edge inbound marketing techniques to drive and nurture qualified leads in SmartBear’s high-velocity, high volume marketing and sales model,” said Diane Albano
, Executive Vice President & Chief Revenue Officer. “By integrating sales and marketing at SmartBear, KC has improved the sales and marketing relationship as well as optimized other business processes, including lead generation, forecasting, operations and product development – all leading to better company performance and increased revenue.”
KC architected SmartBear’s marketing operations engine which currently supports five product groups. He was instrumental in helping the company reach over 1.5 million downloads for free product last year, serving more than 250,000 customers. He was Director of Marketing at Bottomline Technologies and Radvision and served First Virtual Corporation and CUseeMe Networks in marketing management roles. In 2013, KC spoke about evangelizing lead generation processes at various events, including MassTLC Sales and Marketing Summit 2013, Marketo
User Summit 2013, HubSpot’s INBOUND
and MarketingSherpa’s Lead Gen Summit 2013. Follow KC on Twitter @kclincoln
SLMA CEO Jim Obermayer
said, “The Top 50 Most Influential People in Sales Lead Management are champions of wealth who have given their time and expertise to the field of sales lead management, and are recognized by their peers for their leadership.“
This year, SLMA’s fifth annual election had a nomination period from October 1 through October 28, followed by a voting period. A complete list of the Top 50 Most Influential People in Sales Lead Management is available at: http://salesleadmgmtassn.com/50most2013/winners.html#.UqIgmJp3uM9
About the Sales Lead Management Association
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 7,732 worldwide members, 300-plus articles from 60 authors, and interviews with 150 executives on the syndicated SLMA weekly internet radio program. For more information about SLMA or the ‘Top 50’ List, call Sue Campanale at 714-637-6989.