EVP & CMO’s Marketing Strategies Helped SmartBear Become World’s Largest Volume Supplier of Free-to-Try Testing Software with 5 Million Registrations Serving over 1 Million Developers
Beverly, Mass. — April 04, 2013 — Jeanne Hopkins
, Executive Vice President and Chief Marketing Officer at SmartBear Software
, provider of software quality tools used by more than one million developers and testers worldwide, has been named to Sales Lead Management Association (SLMA
)’s “20 Women to Watch in Sales Lead Management
” for 2013. Jeanne was named to SLMA’s list of the 50 Most Influential Sales Lead Management professionals in 2011 and 2012 in addition to being honored with the association’s 20 Women to Watch award in 2011.
“The 20 Women to Watch professionals teach, sit on for-profit and non-profit boards, write, mentor, lead teams, sell and market,” said James W. Obermayer, CEO of the SLMA. “These leaders create wealth for their employers and the companies they lead, and we are pleased to spotlight Jeanne’s impressive accomplishments with this award.”
As EVP & CMO of SmartBear, Jeanne is a trail-blazing marketer in a traditional sales environment. She increased the velocity of lead generation in just over six months with a “SMarketing” (Sales & Marketing) strategy, the integration of sales and marketing. A firm believer in top-of-the-funnel lead-generation capabilities of inbound marketing, she moved SmartBear to an inbound marketing model based on valuable content. Her marketing organization unified its automation across three separate existing divisions and two new company acquisitions, tripling lead volume to over 40,000 leads per quarter with more than 80 percent of those leads generated globally by trials. A strong advocate and active user of social media, she frequently tweets marketing tips and tricks. Follow Jeanne on Twitter @jeannehopkins
“Having revolutionized SmartBear’s marketing operations in a short time period, this award is well-deserved,” said Joe Krivickas, CEO at SmartBear. “Jeanne’s expertise in generating good, high volume leads for sales has helped turn SmartBear into the world’s largest volume supplier of free-to-try testing software with more than five million registrations serving over one million software developers, testers and operations professionals worldwide.”
Women leaders were nominated by SLMA members and 20 professionals were chosen by a panel of judges. Selection was based on contributions to sales lead management, marketing and sales activities. With 6,200 worldwide members, the SLMA helps companies become successful in the critical process of managing sales leads. For more information, visit: http://www.salesleadmgmtassn.com.