Jeanne Hopkins, Keith Lincoln and Prashant Kaw Discuss Generating Thousands of High-Quality Leads with Inbound Strategies at INBOUND – Tuesday, August 20, 2013 – Boston
Beverly, Mass. — August 13, 2013 — Jeanne Hopkins
, Executive Vice President and Chief Marketing Officer at SmartBear Software
, provider of software quality tools used by more than one million developers and testers worldwide, along with Keith (KC) Lincoln
, SmartBear’s Vice President of Marketing and Prashant Kaw
, Inbound Marketing & Operations, is presenting, “Extreme Inbound Marketing Makeover: SmartBear Edition
,” at INBOUND
2013 on Tuesday, August 20, 2013. Hosted by HubSpot
, INBOUND is the world's largest gathering of inbound marketers. The event takes place on Monday, August 19 – Thursday, August 22 in Boston.
WHAT: “Extreme Inbound Marketing Makeover: SmartBear Edition,” Presented By SmartBear at INBOUND 2013
Tuesday, August 20, 2013, 11:00 a.m. –11:45 a.m. EDT
Hynes Veterans Memorial Convention Center, 900 Boylston Street, Boston, MA
Like most B2B companies, SmartBear's marketing team had relied heavily on traditional B2B marketing tactics like trade shows, direct email and email to generate leads. However, lead quality was dropping, the leads database was shrinking and the sales team was ready to stage a coup. One year later, SmartBear's marketing team has been renamed the “Lead Gen Ninjas,” beloved for their ability to generate thousands of high-quality leads every month, while growing the database exponentially. Jeanne Hopkins and her team discuss how SmartBear accomplished this "Extreme Inbound Marketing Makeover" using a deft combination of content, segmentation, optimization and good old fashioned elbow grease.
Jeanne is a distinguished leader in the marketing and technology industries, having also served HubSpot, Symmetricom and others. She is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile
, a step-by-step look at starting mobile marketing efforts. KC Lincoln has over 15 years of experience driving superior results through innovative marketing and robust marketing infrastructure. He leads SmartBear’s high volume lead generation strategy. Prashant’s successful track record includes running inbound marketing programs for SmartBear as well as for HubSpot for several years, overseeing marketing analytics, paid lead generation, lead scoring and quality.
Follow Jeanne on Twitter @jeannehopkins
, KC @kclincoln
and Prashant @prashantkaw
. Follow all of the presenters of #INBOUND13 @HubSpot
. For more information on INBOUND or to register to attend, visit: http://www.inbound.com/register