Contact: Tracy Wemett, BroadPR
Press Release

Evaluating Lead Generation Strategies for Hungry Sales Teams Presented by Jeanne Hopkins at Conversion Conference West

EVP & CMO of SmartBear Presents on Effective Lead Generation Strategies from Successful Companies – Tuesday, April 16, 2013 – San Francisco, CA
Beverly, Mass. — April 09, 2013 — Jeanne Hopkins, Executive Vice President and Chief Marketing Officer at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide,­ is presenting "Feeding the Lion: Evaluating Lead Gen Strategies for Hungry Sales Teams" at Conversion Conference West, Monday, April 15 – Wednesday, April 17, 2013 in San Francisco, CA.
Conference attendees learn how to convert more website visitors into leads and buyers with marketing optimization secrets of the highest converting websites.

WHAT:           SmartBear’s Jeanne Hopkins Presenting, "Feeding the Lion: Evaluating Lead Gen Strategies for Hungry Sales Teams" at Conversion Conference West 2013

WHEN:           Tuesday, April 16, 2013, 2:50 p.m. – 3:35 p.m. PDT
WHERE:         San Francisco Marriott Marquis, 55 Fourth Street, San Francisco, CA
For those with the responsibility of generating qualified leads for a sales team, Jeanne presents on how to find the optimal offer that generates a steady stream of new, qualified leads; what to do when sales won't work the leads you've generated; and how to measure conversion when the sales team and marketing team define "qualified lead" differently. Jeanne gives examples from companies like HubSpot and SmartBear with tactical ideas from MarketingSherpa, including MarketingExperiments, a website helping marketers with optimization as well as the Chart of the Week newsletter. These companies have tested various offers and pages in search of the most efficient lead generation strategies.
Currently EVP & CMO of SmartBear, Jeanne was recently recognized by Sales Lead Management Association (SLMA) as a “20 Women to Watch in Sales Lead Management” for implementing leading-edge marketing strategies including integrating sales and marketing (SMarketing) as well as inbound marketing based on valuable content. In just over six months, her marketing organization unified its automation across three separate existing divisions and two new company acquisitions, tripling lead volume to over 40,000 leads per quarter with more than 80 percent of those leads generated globally by trials. Jeanne frequents the speaking circuit and shares her marketing strategies on Twitter. Follow her @jeannehopkins.
To register for Conversion Conference West, visit:

About SmartBear Software

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit:, or follow us on LinkedIn, Twitter, or Facebook.

Contact: Tracy Wemett, BroadPR

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