Just Another Manic [Cyber] Monday…

For most companies, Cyber Monday is a huge shopping day. Ringing in over $3.45 billion in 2016, this year is expected to top $6.6 billion in sales, 16.5 percent growth compared to last year. That is, if your digital assets are performing properly. Any hint of slowness or even the rumor of an outage will cost you, which is why Cyber Monday is essentially the game day for ITOps. We’ve passed the stress tests (the digital ones anyway, our actual, personal stress is another story…) and our websites, applications, and API transactions are ready to roll.

Cyber Monday is a huge day for analytics day as well. Using the right tracking tags can help you:

  1. Understand trends
  2. Visualize user journeys
  3. Test various formats – and see which performs better
  4. Track which ads drove traffic to your site

BUT balancing third-party tracking tags used to collect this information is key in preserving your performance. To illustrate how these tags impact performance, we’ve created an infographic that breaks down each step in the process. Check out the infographic below, and click here to join us in learning about how third-party tags work and how to protect user-experience and web performance.

Guarding Digital Performance and Experience

Friday December 1st 10:00 AM EST and 2:00PM EST

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