From Service Virtualization to Marketing: How to Create a Winning API Product

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Are you trying to launch a new API product?

You may have finished writing the code, but there’s still plenty to do to ensure its adopted. Join us in Somerville, MA or on Facebook Live on December 5th at 6 PM EST to learn about service virtualization and the 7-step framework for a successful API product.

Deliver Software Faster with Service Virtualization

Gail Shlansky, Director of Products

Have you ever run into dependencies that caused you to delay your work? A recent survey of nearly 3,000 software developers found that when an API is unavailable, 33% either “do nothing” or “had no idea we could do something about this.”

But, there is something you can do- API virtualization helps to solve this challenge by allowing teams to work in parallel and overcome the dependencies. In this session, Gail Shlansky will talk about some of the more interesting scenarios where our customers reaped huge benefits by simulating their dependencies.

The 7 Step Framework for Successful API Products:

Keshav Vasudevan, Product Marketing Manager

Forbes has called 2017 as the year of the API economy. APIs are enabling regular applications to transition into the platform age, and organizations are increasingly starting to think of new and innovative ways to drive real value, adoption and monetization through their API strategy.

But in order to succeed in today’s competitive API economy, you should go beyond thinking of APIs as digital nice-to-haves, and start thinking of them as first-class members of your product portfolio.

In this session, Keshav Vasudevan will detail a step-by-step framework on how to plan, prioritize and execute on your API product strategy when embarking on the journey towards a successful API that's provides real consumer value and drives adoption.

Itinerary:

6:00 PM EST: Meet & Greet w/ Pizza & Beer Begins

6:30 PM EST: Presentations & Live Stream Begin

RSVP here.

Are you coming? Tweet at us & let us know (@SmartBear).

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