What will you be doing on Super Bowl Sunday? If you're not a football fan (or a Super Bowl commercial fan) and your daily activities won’t be scheduled around the big game, you can stop reading now. But if you’re like most Americans, you'll be settling in with a table full of bad-for-you snacks, your television remote, and at least one mobile device in your hand. Yes, that’s right. Most people are multi-tasking while watching TV and most of that multi-tasking is taking place on a mobile device.
So what WILL you be doing? If you’re like me, you are less interested in the commentators’ weird statistics (“he’s the first NFC running back to cross the 20-yard line in this stadium on a Sunday in February on a non-leap-year in the last three years!”) than in true game day stats. If you are watching the game with any of the wide variety of NFL apps on your phone or tablet by your side, maybe you're using it to get real data about the players, the game, play-by-play analysis, or other football geek details. You certainly have your choice of apps to pick from, thanks to a robust set of APIs made available by SportsData, which are well-documented and easy for application developers to use.
But what’s a great football game without enthusiastic and creative trash talking? Why do we all flock to Twitter during these types of events so we can interact with strangers and friends alike, all bonded temporarily by a common interest? It seems to be human nature, which newcomer Swipp is tapping into. Not to be undone by Twitter, Swipp created its own Super Bowl app to connect fans around the world and let them engage in what one could call a virtual stadium. Sit right down with the game, your snacks, and a million of your unmet friends so you can cheer, razz, and moan collectively. And Swipp smartly hit the market with their API strategy front and center so things like their Super Bowl app can be replicated by developers worldwide.
Another start-up scored a touch-down at the Super Bowl last year and this year they have another end run in mind. Shazam is taking football fans one step deeper into the consumerism hole this year with their new second screen marketing capabilities. Fans can tag commercials to get more product information but even more interesting is the ability to tag the game itself and get stats (remember those APIs from Sports Data?) and other fun facts. This will help companies who bought time slots during the game milk their investment - that's - $3.8M for 30 seconds - for everything it's worth. Shazam is even prepared to put some extra lip gloss on Beyonce’s half-time performance!
Last year, they tipped the scales more than they were expecting to and survived the unexpected load without a hitch. Let’s hope they have done the same due diligence this year as fans remain engaged for longer, courtesy of the second screen strategy they will be unveiling.
My fingers are crossed that newcomers like Swipp have taken their time to do the right amount of load testing and API testing so they can survive their initial and ambitious launch during one of the biggest sports events in the world. And my toes are crossed that they have set up the right API monitors in their production environment to handle any unexpected issues during the event.
Just thinking about all this puts my brain on overload… but now I’m adding a few items to my prep list for Super Bowl Sunday. Stock up on beer, pile up the chips and download some apps. Go Pats! (Oh damn.)
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