We briefly caught up with Michael Reynolds, President and CEO of SpinWeb, at Web 2.0 Expo 2009 on the day before his presentation, "Social Media--Secret Weapon for SEO". Michael gave us a quick overview of his session, which aimed to explain how to leverage social media to increase your search engine optimization (SEO) program, and manage your social media activities more effectively.
Listen to the brief podcast below for some of the key takeaways from Michael's presentation. Additional thoughts and advice from Michael about SEO are available on Slideshare. Or you can visit his blog for more on his Web 2.0 experience.