Transcript: Editor of Mobile Commerce Daily on mobile retail strategies and user expectations
Last week, we brought you our interview with the Editor in Chief of Mobile Commerce Daily, Mickey Alam Khan. During the discussion, Mickey revealed the ways in which retailers are utilizing the mobile channel to enhance their relationships with customers and drive sales, and gave some specific examples of retailers using mobile in unique ways.
Mickey also explained how retailers have become a victim of their own success, with shoppers expecting near-instantaneous responses from their websites, and that ,at least for the time being, more patience will be required when it comes to the mobile sites.
To read more about Mickey's predictions for mobile commerce, read the transcript below.