Online Florists Delivered Strong Web Performance (and lots of roses) this Valentine's Day

This weekend was Valentine's weekend, and if that's news to you than you are probably in the dog house for forgetting! The National Retail Federation’s holiday data predicted 35.6 percent of consumers would be purchasing flowers for Valentine's Day.

Our monitoring of some of the top online florists including 1-800Flowers, FTD, Teleflora, and ProFlowers, showed that the floral retailers rose to the occasion and delivered. 1-800Flowers, ProFlowers and Teleflora all demonstrated 100 percent availability from Feb. 11 to Feb. 15. Response times were also good taking between 3.34 and 6.29 seconds for the homepages to load.

Those trying to show their love electronically this Valentine’s Day had a different experience. Someecards.com experienced several intermittent over-capacity issues between the hours of 10 a.m. EST and 4 p.m. EST on Friday, Feb. 12. This was most likely due to the fact that people were sending their cards before the weekend and the recipient had to log back into the Web site to view it.

Here's a sample of an error message that the site displayed.

 

 someecards over capacity message

 

Overall, online retailers did a good job of making sure everyone could express their love online and off this Valentine’s Day.


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