Improve website speed and load capacity with these three tips
Develop | Posted June 01, 2011

There have been numerous studies conducted that demonstrate the customer and financial impact of poor website performance. They reveal generally how long users will wait for your website to load and how much website downtime or slowdowns are costing an organization. But those statistics aren’t talking about your site, right?

Ignoring the statistics won’t be so easy anymore. As we’ve been talking about for a few days, integrating Google Analytics metrics with your website performance data allows you to see the effect your website performance has on the browsing and shopping behavior of your online customers.

Poor response time and reliability will cost your business money. So if your website monitoring and Google Analytics analysis uncovers some potential problems, you need to take action. Consider these three tips to improve website response time for your customers and in effect boost the amount of time they spend on your site.

Analyze website images. Consider the number of images your website contains? Are they all necessary? Can the image resolution be made smaller without decreasing the quality? If the images do not need to be refreshed with each page load, you can make them static so they are cached within your users’ browser.

Review third party content. Do you use a Content Delivery Network (CDN) provider to manage large dynamic content? Do you have third party advertisements on your homepage? It’s your responsibility to ensure the providers are living up to the SLAs determined at the onset of the relationship. (Tip: When reviewing website performance, utilize a tool that can group page content into specific categories, so you can identify which objects—ads, multimedia, etc.—are causing the problem, if any.)

Upgrade computer resources. If you are noticing that the performance of your site suffers as website traffic increases, you might need faster CPUs, more disk capacity or faster disk drives. Also consider the type of database you are using. Are you optimizing database queries to cut down search time? And don’t forget to review your Internet bandwidth; you might need to purchase more.

Integrating Google Analytics with Web performance metrics is the final piece Web marketers and developers need to ensure website performance meets their specific business goals and to prove the effectiveness and ROI of those upgrades and adjustments.


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