How to Maximize Web Performance for Shoppers and Sales for Retailers This Holiday Season
The biggest shopping days of the year: Black Friday, Cyber Monday, and what I like to refer to as Cyber Turkey night (Thanksgiving night). For retailers, this is the make or break time of the year, and Web site performance plays a pivotal role in the outcome of holiday sales.
If you are an online retailer, the good news is that there are things you can do to ensure Web performance. Optimizing your Web site and user experience will help you optimize sales.
Tune in to my holiday podcast to hear my Web performance advice for this year. I discuss what online retailers can expect this holiday season and how e-tailers can ensure they are offering a quality user experience. When all else fails, I also offer some Plan B options online retailers can use to maintain their customer relationships.
Hope you enjoy the podcast and Happy Holiday preparations!