Search Engine Land has had some insightful posts lately with search marketing tips and advice on SEO for the holiday season. Both stress the importance of strategic search engine marketing to drive shoppers to your Web site, but once they get there, what if the end-user experience isnât up to par? Consumer expectations for the responsiveness of your Web pages and applications have increased drastically, so testing web performance in advance, and regularly monitoring it throughout the holidays, can help ensure those SEM efforts arenât wasted.
In response, I wrote a follow up post for Search Engine Land to offer five suggestions for online retailers to ready their website for the holiday rush, and convert holiday visitors into loyal shoppers and customers.
For these tips on Web site testing, monitoring, and performance measuring during the holidays, check out the post.