Posted September 03, 2009
Don't Let SEO Go to Waste With Poor Load Times
I came across an Econsultancy blog post on search engine optimization, and how marketers who are redesigning or launching a new Web site can optimize page content for the search engines to present your link when relevant keywords are displayed. It offers some tips on creating an effective and optimized Web site, but those arenâ€™t the only factors to consider when launching a site.
Users are terribly fickle today, meaning landing pages, home pages and search pages need to provide very respectable page load times to offer a proper user experience and ensure site visitors stick around to see what your company has to offer.
Offering excellent performance and availability is especially important if you have invested a lot of resources in SEO to drive traffic to your site, or if you are spending money on PPC (pay per click) to drive traffic.
Ongoing monitoring by a real Web browser can help you understand the kind of page load times your site offers visitors, and how those times vary throughout the day. And if necessary, it can alert you to adjustments that need to be made to your site in order to accommodate the traffic your SEO and marketing efforts are driving.