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September 23 2013
TestKit Conference
Lorinda Brandon, Director of Solutions Strategy, presents, “Who Are You When I'm Not Looking? Developing Personas in the Mobile Age” where attendees learn what should be considered when designing and testing mobile apps that fit into a variety of lifestyles. Start the process of revising your persona checklist based on mobile considerations and analyze what you know about your customers to figure out what you don’t know. In the presentation, “Tapping into Your AUT's Object Model,” Nick Olivo, Director of Pre-Sales Engineering, shows how to tap into the native properties and methods of your application to ensure automated tests work as expected. Nick touches on automating certain actions outside your GUI, including how to verify your application has sent an email, how to verify that files from an installer were laid down properly and more.
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May 22 2013
Turning Your Agile Process into a Quality Pipeline
Does it feel like your defect list just gets longer and your sprints just get shorter? Are you wondering why Agile seems to work for other organizations but yours just can’t get the rhythm of it? How do you fit development tools into this new world? Here’s your chance to learn the secrets of success with Agile from industry experts IBM and SmartBear.
Join IBM's Elizabeth Woodward, Agile Transformation Consultant, and Dan Griffin, Go-to-Market Manager for Agile and Jazz.net, along with SmartBear’s Mark Hammer for this information-packed webinar that will teach you everything you need to know about Agile, how to implement it in your company, and some industry best practices for using Agile successfully.
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April 30 2013
MassTLC Sales & Marketing Seminar
Three data-driven marketing experts – Prashant Kaw, Inbound Marketing & Operations at SmartBear, Christopher Penn, VP, Marketing Technology at SHIFT Communications and Raj Vysetty, Manager e-Commerce and Analytics at DYN – reveal the tools, systems and strategies they use to facilitate lead conversion data and analytics to run the demand generation engine beyond lifetime value (LTV) and Cost of Acquisition (COA). Attendees learn to work with application groups and vendors to get the data they need, define key performance metrics, separate them from the noise – and more.
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April 28 2013
STAREast
Come join SmartBear at booth #51 and learn about our new tools in web application testing. Find out why Test Complete continues to help millions of development teams around the world meet their automated testing needs.
See the introduction of our latest achievement in web application load testing, WebLoadUI, and the best part about it, it’s FREE!
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April 25 2013
In-NOW-Vation Technology Showcase
Check out demos of SmartBear’s latest free tool, WebLoadUI, for performance, stress and load testing at an evening where cool companies come together to showcase a wide range of innovative technologies. WebLoadUI offers the more than one million developers in the SoapUI open source community and other developers the ability to easily load test Web servers and services without being tied down to trial periods or budget constraints. At In-NOW-Vation, creative companies go head-to-head for cool prizes, voted on by attendees, the community, all in the guise of a cocktail party. Don’t miss it!
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April 25 2013
VISTACON 2013
In his talk, “Recommendations for Testing APIs in the Cloud,” Henrik Johansson, CTO for SoapUI, the most used API test software in the world as well as LoadUI, the API load testing tool of the next generation, provides hands-on recommendations and strategies for tackling challenges relating to hosting public APIs in the cloud. His talk is from both a process and tooling perspective.
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April 17 2013
The State of Code Review
Over 650 of your peers in software development participated in SmartBear's groundbreaking study about the best practices in code and document review. The data shows what percentage of agile shops are doing code review, how code review really impacts quality, and many more helpful insights.
How do you stack up against industry benchmarks?
Join our code review experts Betty Zakheim and Lorinda Brandon on this deep dive into the data during this one-of-a-kind webinar.
BONUS: All attendees will receive a free PDF copy of the State of Code Review official report.
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April 16 2013
Conversion Conference West 2013
Join lead generation expert Jeanne Hopkins as she presents, “Feeding the Lion: Evaluating Lead Gen Strategies for Hungry Sales Teams” at Conversion Conference West in San Francisco. Attendees will learn what it means when sales drives the definition of a sales lead, how this impacts conversion rates and what can be done culturally to put lead generation back into the hands of marketing.
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April 10 2013
Marketo Summit 2013
Keith (KC) Lincoln, Vice President, Marketing presents, "Best Practices for Deploying Marketo Across Multiple Product Lines" at the Marketo® Summit in San Francisco, CA along with Tom Grubb, VP, Product Marketing at Marketo and Eric Dukart, Chief Operating Officer at Sundog. Attendees learn best practices for deploying Marketo in complex, multi-product line environments. With layers of complexity, launching campaigns and measuring results in such an environment requires a solid plan, defined processes and the right strategy.
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March 25 2013
EclipseCon 2013 Boston
Learn how to incorporate quality into your agile process as well as into your organization to work faster and smarter as Lorinda Brandon presents, “High Quality Agile” during EclipseCon 2013 in Boston. Agile development has been widely adopted in order to get more features to market in a reduced time, so what does that mean for quality assurance in an agile environment? Lorinda provides some strategies so you don’t have to trade quality for speed.
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February 28 2013
MassTLC Marketing Summit 2013
MassTLC hosts an insightful half day of knowledge in Cambridge, Massachusetts, highlighting successful peers who share the best practices and dos and don’ts of ‘marketing on a dime’. Jeanne Hopkins and her SmartBear marketing team detail the seven metrics every marketer needs to look at and understand to demonstrate and improve ROI. The team breaks down their own numbers and shows how to validate your contributions to your sales and marketing organization.
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February 21 2013
API Strategy & Practice Conference 2013
Ole Lensmar and Lorinda Brandon discuss building effective, high quality APIs at the API Strategy Conference, attended by leading API technologists, strategists and providers. Ole’s talk, “7 Habits of Highly Effective APIs,” highlights the seven major challenges and best practices for building successful high quality APIs. Lorinda’s talk, “The Ugly Head of Third Party APIs,” provides suggestions in dealing with building apps or APIs on top of existing APIs and how to handle third party APIs efficiently for a killer end user experience.
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February 11 2013
IRWD 2013 - Orlando FL
Booth #104
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December 19 2012
Mass TLC2012 Software Development Summit
The game is shifting. It takes more than just having a great idea, it takes the right team and the right tools and systems in place to create a product that works, is quick to market and meets the demand of the industry. What are the tools, trends and strategies to maintain a competitive edge?
Join the conversation! Two tracks -- one focused on new technologies and trends in software development and a second on developing and engaging talent to grow your business.
Share best practices and war stories on building productive teams that deliver great product, increase revenue and scale your business.
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December 12 2012
How User Experience Monitoring Will Elevate Your Website Performance
Speakers: Bojan Simic, President & Principal Analyst, TRAC Research, and Ken Godskind, Vice President, Monitoring Products, SmartBear Software
As web performance monitoring matures to “New User Experience Monitoring,” companies are trying to understand the delivered end-user customer experience, rather than just page timing metrics and uptime, although both of those are still critical measures.
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December 11 2012
CodeRage 7 - C++ Conference
Goran Begic is outlining five tips for improving the performance of your algorithms written in Delphi code inside RAD Studio XE3. Each tip will be followed with an example of using the free tool AQtime Standard shipping with RAD Studio. The presentation will also focus on more advanced topics including line level profiling and advanced counters for in depth analysis of your code performance.
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December 05 2012
Software Peer Reviews: An Executive Overview from Karl Wiegers
We all know that peer review works: it leads to better software, plain and simple. But most will also agree that implementing a successful peer review program can be very challenging. Without the proper techniques and approach, that is.
This session presents an overview of the technical, social and cultural aspects of software peer reviews for managers, customer representatives, and other stakeholders in the software process. It distinguishes peer reviews from other types of project reviews and describes the benefits that various project participants can reap from reviews.
Software Peer Reviews: An Executive Overview from Karl Wiegers
Speaker: Karl Wiegers Karl's Bio
Watch this this information-packed on-demand webinar featuring best-selling software engineering author Karl Wiegers to learn everything you need to know about implementing and executing a highly successful peer code review process.
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November 15 2012
Take Your Data-Driven Testing Up a Notch
Take a step to mastering test automation and improving your data-driven tests. Join SmartBear’s Nick Olivo as he walks through the steps needed to create your own data-driven testing framework. This webinar will use JScript extensively and a good knowledge of a scripting language is very beneficial.
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November 15 2012
Become a Data-Driven Testing Ninja
Chances are that you've worked with TestComplete's Data Loop feature to read test data from an Excel file and then enter that data into your tests. This is a great first step towards a robust Data-Driven Testing Framework, but there is so much more you can do with data driven testing.
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November 13 2012
American Marketing Association (AMA)
Join Jeanne Hopkins for her discussion, “Why Mobile Marketing Strategy Matters: 17 Tips to Get you Started Today,” at the AMA of West Michigan on Tuesday, November 13, 2012 at 11:30 a.m. EST. With the rise of mobile devices, laptops, tablets and smart phones, having a clear mobile strategy is a must, and there are multiple things to consider when creating a mobile strategy that maps to your ongoing marketing efforts. No one is better qualified to tell you what you need to really think about as you dip your toes in the mobile marketing ocean.
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November 06 2012
CodeRage 7 – Delphi Conference
Goran Begic is outlining five tips for improving the performance of your algorithms written in C++ code inside RAD Studio XE3. Each tip will be followed with an example of using the free tool AQtime Standard shipping with RAD Studio. The presentation will also focus on more advanced topics including line level profiling and advanced counters for in depth analysis of your code performance.
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October 25 2012
MIT Enterprise Forum
Between data you have gathered from your own sales efforts, social media, trade associations and public sources (using tools like Google Analytics, Nielson and Forrester Research, among others) you could drown in information! Jeanne Hopkins is an invited panelist at the MIT Enterprise Forum at Tufts University in Cambridge, MA where attendees will learn how various professionals have gotten a handle on oceans of data to answer their business’s questions and take them to the next level.
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October 23 2012
Social Media Today
Jeanne Hopkins is presenting “Marketing Goes Mobile - and Local: How Location-Based Services Transform Mobile Marketing,” an exclusive, live webinar from Social Media Today. Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers' locations. This webinar will explore the ever-advancing marketing strategy through a look at smartphones and other devices, including computers found in newer cars.
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October 17 2012
TestKIT Conference
Our resident testing expert, Nick Olivo, is presenting “Getting It Right The First Time”. In this presentation Nick will provide a set of guidelines that testers and test managers can use to perform a thorough evaluation of automated testing software. Olivo will describe some of the common pitfalls that evaluators fall prey to, how those pitfalls may be avoided, as well as points to consider while evaluating both commercial and open source tools. Attendees will come away better prepared to choose the automation software that best meets their needs and automation goals.
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October 05 2012
Three B2B Mobile Case Studies that Will Inspire You
Jeanne Hopkins will interview three marketers will specific experience in mobile marketing as part of her panel session. Her book, “Go Mobile” specifically outlines successes with a wide range of enterprise marketers looking to grow their lead generation abilities via a mobile channel.
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October 03 2012
SmartBear at STARWEST 2012
STARWEST is the “premier software testing conference that brings you the most up-to-date information, tools, and technologies available.” So, of course, SmartBear will be there in full force.
Don't miss SmartBear Chief Architect Ole Lensmar's presentation on API Testing on October 4 at 1:30pm.
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September 10 2012
See SmartBear Speak at Shop.org
See SmartBear Speak at Shop.org Sept, 10-12, 2012
Shop.org is the premier event for retail executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing. Stop by Booth number 1105 to say “Hi” to the SmartBear team.
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August 28 2012
Mobile in an Inbound Marketing World: Is Your Strategy Aligned?
The arrival of smartphones brought with it the “application age,” a time period in which over the last few years approximately one million of third-party applications have come to market, and revolutionized services in the mobile device industry. With the rise of mobile devices--laptops, tablets, and smart phones--having a clear mobile strategy is a must. If "strategy" is doing the right things, and tactics are "doing things right", then there are multiple things to consider when creating a mobile strategy that maps to your Inbound Marketing efforts. Join Jeanne (co-author of “Go Mobile”, the #1 best-selling mobile marketing book on Amazon.com) as she highlights what you need to really think about as you dip your toes in the mobile arena.
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July 25 2012
10 Tips for Blazing Fast Web, Mobile and API Performance
Make your web and mobile users happy this holiday season by delivering a rich, interactive, and blazing fast experience. Don’t let increased traffic, blackouts, brownouts, browser/device issues or API errors kill performance and spoil your holiday sales. Get your web and mobile applications ready for Black Friday, Cyber Monday and all the days of Christmas.
Don’t miss our featured presenter Mike Gaultieri, Principal Analyst at Forrester Research Inc., as he shares performance optimization tips to help you ensure your users and your bottom line are jolly this season. These are tips that any operations, testing or development team can use to optimize web, mobile and API performance.
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June 26 2012
Inspiring, Enabling and Driving Quality Improvement at McAfee
Development organizations often talk about redirecting their focus to achieve higher levels of quality and productivity, but few actually accomplish this goal. Jim Sartain, Senior VP of Worldwide Quality at McAfee has done it. See how he did it at Intel, Adobe and most recently at McAfee.
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June 25 2012
Velocity Conference
The theme of Velocity 2012 is "building a a faster and stronger web." As the conference site states, "the only things expanding faster than new techniques and technologies to build a faster, stronger web are the expectations of web and mobile users." Come by and see SmartBear's AlertSite team at Booth #208 to talk about your web performance management strategy and learn how we've helped our customers deliver topnotch user experiences with cutting edge technology at an affordable price.
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June 12 2012
How to Automate HTML5 Testing
HTML5 offers a promise of “write once, run anywhere.” New HTML5 projects are starting daily and the topic of test automation for HTML5 applications increasingly occupies testing forums and discussion boards. Join us to learn the tips and tricks needed to effectively automate HTML5 testing.
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May 24 2012
Agile Testing Challenges Webinar: All-star panel with Lisa Crispin, Bob Galen and Matt Heusser
Testing is a pillar of Agile development. It’s critical to get testers and developers on the same team and have them share processes and tools, according to Agile coaches. That is why we’ve brought together this all-star panel including Lisa Crispin, Bob Galen, Matt Heusser and Steve Miller to answer your most pressing questions.
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May 22 2012
Why Static Analysis Isn't Enough
Let’s face it, we all know that fixing issues early is better—it’s easier and less expensive. That’s why we do developer test. But some developers think that static analysis tools are less of a hassle than code review and will find enough of the bugs anyway. Join Capers Jones and Tom McCabe as they show you how to use static analysis and code review together to find more than 95% of defects.
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May 16 2012
Live Webinar with Gartner5 Ways to Ensure API Quality from Development
Maintaining API quality is mission-critical to delivering great user experiences and reaching business goals. But Development, IT/Ops and eCommerce teams frequently run into issues ensuring API quality from development through deployment. Join Tom Murphy, Research Director at Gartner as he shares with us best practices in developing and deploying quality APIs.
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May 10 2012
Live WebinarQAComplete – Advanced Test Management Works Even Better with TestComplete
Simplify your test management and use TestComplete together with QAComplete to be more strategic in your testing, resolve issues more effectively, and get software to your customers faster. See how deeper insight and more control give you better traceability and faster results to make your job easier!
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April 17 2012
Can I Really Roll-out a Code Review Process That Doesn’t Suck?
Too many people think of code reviews the way they used to be done — a small group of people get together in a meeting room with no windows and low light and get a headache as they study printouts of code looking for errors. That sucks! Luckily things have changed! Today, code reviews integrate directly into the IDEs and SCMs you use every day. Learn how to successfully implement software assisted code review.
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April 10 2012
Continuous Load Testing in Agile Environments
Early testing and rapid feedback, as well as effective communication, are cornerstones of the Agile approach to software development.Join the discussion to learn how to detect performance degradations early using Agile testing approaches.
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March 27 2012
Ensuring Quality User Experiences on a Budget: Why S&S Worldwide Switched from Gomez to AlertSite for Web Monitoring
Join Carrie Coy, Director of Web & Technical Services for S&S Worldwide and Ken Godskind, VP of Monitoring Products at SmartBear AlertSite to learn what online retailers with limited IT resources can do to ensure quality web experiences for their users without breaking the bank.
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March 14 2012
APIs – Testing the magic behind the scenes, with soapUI creator Ole Lensmar
Join Ole Lensmar, creator of soapUI, the world leading tool for API-testing as he shows you the best ways to test APIs. SmartBear testing tools are great for testing front-ends like websites, but have you ever considered the backend? How would you go about to test the APIs that makes all the magic behind the scenes?
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March 08 2012
Secrets of High Quality Development with Scrum Co-creator, Jeff Sutherland
Using the values outlined in the Agile Manifesto, development teams can deliver high quality software fast. But how can development teams balance their quality strategies with mandates to deliver shippable software in short increments?
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February 28 2012
QTP is Good...TestComplete is Good AND Easier AND More Current with Technologies
Test automation is an area that many Quality Assurance teams struggle with on a regular basis as new frameworks, libraries and controls are designed into applications. Getting any automated testing tool set up can be a challenge…unfortunately some more than others.
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February 21 2012
QAComplete – Advanced Test Management Works Even Better with TestComplete
Now, when you use TestComplete together with QAComplete, you’ll have a central point of access to view, control and reuse all your automated and manual testing assets. The newest release of QAComplete 2011 helps TestComplete users ensure software quality by having complete control over all their automated and manual test management endeavors.
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February 15 2012
Build Better Code with Agile Code Reviews
Would you like a powerful, easy-to-use tool that trounces code defects and resolves issues faster?
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January 31 2012
Tips and Tricks for Performance, Load & Functional Testing Silverlight Apps
Whether or not you took a side in the public debate about whether Silverlight is really dead, or just pretending, the reality is that if Microsoft committed to support the technology for ten (10) years then it’s very much alive.
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January 26 2012
Cross Browser Testing with TestComplete 8.7
Every tester knows that browser differences can create plenty of headaches. Finding and fixing problems can be difficult if you’re not equipped with the right testing tools.
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December 15 2011
Break Free with Tips and Tricks on Overcoming 6 Common Testing Challenges
Sometimes you just want your software to work for you…not the other way around. Over the past 10 years the SQAforums have seen thousands of Quality Center and Quick Test Pro users talk about the challenges they face in areas like customer service, missing functionality & difficult to use workflows.
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December 13 2011
SmartBear Webinar Series8 Quality Metrics + 9 Testing = Software Quality
Every lifecycle affects testing, and Agile is no exception. A number of elements in Agile methodologies can create opportunities for testing, when properly implemented.
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December 06 2011
SmartBear Webinar Series8 Quality Metrics + 9 Testing = Software Quality
U.S. software averages about 5 defects per function point, with about 85% of these being removed prior to delivery. That leaves 15% of the defects in the software that gets delivered to customers!
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December 01 2011
How To Start Monitoring Your Website with Internet Explorer
A recent study shows that some 500 million people have switched browsers in the past three years and many are using multiple browsers depending the device they are using.
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November 22 2011
Really Quick Testing of Adobe Flex Apps - No Coding Needed
There's a new way to test Flex applications without any code changes, writing additional test code, or rebuilding your application with extra test libraries. Teams can literally start writing tests the same day they install the tool, regardless of the size of your project. You can have instant access to application objects, visualize test results screenshots, easily parameterize data, and complete your testing faster.
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November 03 2011
SmartBear Webinar SeriesBetter Safe Than Sony – Automating Your Security Testing
Better Safe Than Sony – Automating Your Security Testing
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October 27 2011
Running Realistic Load Tests: Answers to the Most Important Questions – Yours!
Experience first hand as two software industry veterans discuss load testing in the real world. Lino Tadros, CEO of Falafel Software and Sergei Sokolov, Director of Testing and Performance Products at SmartBear Software team up for a free webinar to lead a dynamic discussion about load testing, and answer questions submitted during the live event.
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October 25 2011
IBM Rational & SmartBear Present: How Peer Review & Collaboration Can Make the Product Lifecycle Rock
In today's world, product innovation is coming from more intelligent, interconnected, and instrumented products. Join us for this informative webinar and learn first hand how Rational and SmartBear can help you streamline, automate and enforce the collaborative interactions necessary for a more effective process across the entire development spectrum to delivery higher quality hardware and software systems - on time and on budget.
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October 20 2011
ALMComplete 2011 - Helps You Control Test Management and Be More Agile
Being more agile means getting more work done with less effort and with higher quality. Our latest release of ALMComplete, QAComplete, and DevComplete will help you and your team be more agile and promote proactive quality management by providing broader visibility into test management. This release also streamlines release management processes to give you better traceability across all your builds, releases, and sprints.
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October 20 2011
QAComplete 2011 – Advanced Test Management Works Even Better with TestComplete
Now It’s Easy to Manage Your Automated and Manual Testing Assets Together
Now, when you use TestComplete together with QAComplete, you’ll have a central point of access to view, control and reuse all your automated and manual testing assets. The newest release of QAComplete 2011 helps TestComplete users ensure software quality by having complete control over all their automated and manual test management endeavors.
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October 05 2011
Agile Code ReviewIs Agile Code Review an Oxymoron? An Expert Round Table
Join us for this rare round table discussion, as our panel of experts clarify what steps development teams can take to improve their software quality - while remaining agile.
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August 16 2011
PeerReview CompleteReducing Technical Document Review Times and Improving Quality
Join us for this live Webinar and learn how hardware and software teams can share one tool for easy and effective peer reviews.
You’ll hear from James Wang and Justin Collier who will share ways to:
Reduce or even eliminate the mounds of paper that result from technical document reviews
Share diagrams, schematics, technical files and code with team members using flexible view options
Conduct document reviews from anywhere using a web browser
Capture the review metrics you need for process improvement, accountability, and meeting regulatory requirements
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July 20 2011
The Architecture of Open Source Applications, and Why it Matters to You (and it does!)
Join us for this free two-part informational event, and get the inside scoop directly from the authors of the hot-off-the-press book, The Architecture of Open Source Applications: Elegance, Evolution, and a Few Fearless Hacks.
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July 20 2011
Are you ready for the traffic? SmartBear unveils LoadComplete
Learn first-hand how to set up and perform load tests with LoadComplete, to assess your site’s behavior under different load scenarios, including under steady load and stress conditions. You’ll also learn how to answer questions like “Can my site support X visitors?” and “What is the maximum number of users my site can support before things break?”.
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June 01 2011
What’s New in TestComplete 8.5: Enhanced Web, Adobe Flash®, and Microsoft Silverlight Testing
With support for the latest versions of Adobe Flash Builder 4.5, Microsoft Silverlight 4, and the newest IE9 and Firefox 4 browsers, TestComplete is the most complete automated functional testing tool for the Web.
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May 19 2011
Proactive Testing™ Puts Agile Test-Driven (and other) Development on Steroids
Agile methodologies, especially eXtreme Programming (XP), incorporate testing techniques during development as ways to cut software development time/cost while also improving quality. Compared to traditional test-last (or never) development and reactive testing approaches, XP practices such as writing executable tests before writing program code can help deliver working code quicker. XP deserves praise for highlighting advantages of using more proactive testing techniques. However, XP (and other development approaches) still miss out on far greater benefits possible from using the full range of additional more powerful approaches and techniques described within the Proactive Testing™ methodology.
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May 05 2011
Code Reviews Don’t Have to Suck
View this webinar today, where Dr. David Shepherd from Tasktop and Roy Paterson from SmartBear will demonstrate the latest in code review best practices, task focused development, and how to make code reviews not suck.
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April 21 2011
ALMComplete ”Sneak Peek”: Increasing Team Visibility, Collaboration and Getting More Done
The next releases of ALMComplete, QAComplete and DevComplete are just around the corner. Get a “Sneak Peek” and join us at this webinar where Steve Miller will demonstrate the new capabilities available and show how your teams can be more efficient and better collaborate with improved reporting, customizable support incident and defect tracking directly from customers, and new task management capabilities.
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March 22 2011
Unexpected Benefits: The Windfalls of Long Term Acceptance Testing
Most of the discussion on automated acceptance tests focuses on immediate benefits in development and defect detection or regression testing. But that's not nearly all you can get from your tests. While working on his new book, Gojko interviewed more than 50 teams that got big pay-offs from automated acceptance tests, including some that have been using agile acceptance testing for six or seven years.
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March 08 2011
Secrets of High Quality Development with Scrum Co-creator, Jeff Sutherland
Using the values outlined in the Agile Manifesto, development teams can deliver high quality software fast. But how can development teams balance their quality strategies with mandates to deliver shippable software in short increments?
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March 01 2011
Do The Right Thing - Empowering Your Testing Team
Do The Right Thing - Empowering Your Testing Team
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December 16 2010
Making Software – What Works and Why We Really Believe It
Developing high quality software can be like chasing a mirage - you keep advancing but the goal remains distant. The buzz says if you're not leveraging the latest methodology or using innovative tools you'll be behind. However, you may be surprised by what the experts recognize as the key to developing high quality software.
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November 09 2010
The Method Behind the Madness: Innovative Ways to Improve Software Quality
Developing high quality software can be like chasing a mirage - you keep advancing but the goal remains distant. The buzz says if you're not leveraging the latest methodology or using innovative tools you'll be behind. However, you may be surprised by what the experts recognize as the key to developing high quality software.