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Social Media Drives Sales Leads and Lands Prestigious Industry Award for SmartBear
– Oct. 25, 2012
– SmartBear Software
today received a prestigious Forrester Groundswell Award
in the category of Business-to-Business Talking for its entry “SmartBear Gets Smart On Social
.” The award recognizes excellence in the effective use of social technologies to advance a business goal. Since May, SmartBear's social reach across Twitter
has grown 130 percent, leading to 303 leads from the summer alone.
“Once again this year we received many outstanding entries for the Forrester Groundswell Awards,” said Forrester Vice President and Principal Analyst Nate Elliott
. “It's clear that social media has reached a tipping point, where savvy companies are using social tools to pursue real business objectives rather than simply chasing fans and followers. The 2012 winners put social programs to practical use in their organizations - successfully marketing their wares, supporting their customers, and generating insights.”
At a time when business is notoriously slow, SmartBear’s social activity soared over the summer. During the three- month time period, the average daily @SmartBear mentions on Twitter doubled as people reached out directly with questions, comments and praise. SmartBear is successfully branding itself as a resource, not just a company offering a series of products. Social media is also helping SmartBear to know what users and followers are saying so they can improve across all areas.
“Hiring Kendal Peiguss as SmartBear’s full-time social media guru has been one of the best decisions we’ve made this year,” said Jeanne Hopkins, Chief Marketing Officer at SmartBear. “Kendal is responsible for SmartBear significantly growing across the four main social media platforms, increasing post frequency, delivering quality of content, and adding star personality to the program.”
The sixth annual Forrester Groundswell Awards support and recognize the principles outlined in the Forrester Research books Groundswell: Winning In A World Transformed By Social Technologies
(Harvard Business Press, 2008) and Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
(Harvard Business Press, 2010).
Winners were announced at the Forrester eBusiness Forum in Chicago. For more information, visit: http://www.forrester.com/empowered
About SmartBear Software
More than one million developers, testers and operations professionals use SmartBear tools to ensure the quality and performance of their desktop, mobile, Web and cloud-based applications. SmartBear products are easy to use and deploy, are affordable and available for trial at the website. Learn more about SmartBear, the company’s award-winning tools or join the active user community at http://www.smartbear.com
, on Facebook
or follow us on Twitter @smartbear
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